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Getty Images Global Brand Campaign.

The challenge:

For decades Getty has been synonymous with an unrivalled quality and depth in stock imagery and footage. However, in recent years an influx of lesser ‘me too’ stock libraries have emerged, eroding both Getty’s prestige and market share.

The work:

By employing their superior product and introducing the tagline “In search of great”, we graphically re-established Getty’s leadership position. The campaign focuses on the shared ambition of both Getty Images’ photographers and customers and extended to include TV, print, banner, interactive, experiential (at Cannes) and VR.

The result:

A highly successful global brand campaign, with inexhaustible flexibility to build the brand with both historical and topical work from around the world.