JetBlue

Hattie Newman was commissioned by MullenLowe in Boston to create a series of papercraft cities for posters and animations for the Jet Blue Card advertising campaign,"Paper Paradise."

Following the success of the campaign, JetBlue decided to house these paper city sculptures in a glass showcases in Jet Blue's section of Terminal 5 at JFK Airport, as well as expand the concept to a printed OOH campaign.