Trump Grotesk:

Speaking truth to power.


The challenge:

Create a buzz around the opening of Snyder New York’s new London office by demonstrating the skills of their world-class roster of artists.

The insight:

Marketers have always known the value of connecting an idea to popular culture. But less well known is the value of attaching your brand to unpopular culture. And today no-one can compete with President Donald J Trump in that category.

The results: 

Trump Grotesk - the typeface.

With the end line, ‘You’ve heard his words, now let him hear yours’, the font was used as the backbone of a campaign comprising of videos, posters and social media inviting viewers to respond to the President’s often inflammatory quotes.

Not surprisingly the campaign has been widely embraced on both sides of the Atlantic with visits to the Snyder website increasing tenfold with several direct client inquiries for future commissions.


Old school downloadable screensaver